Cross-Media Marketing - Make your Message Shine!

 From ancient cave men to present day, the charm and emotional resonance that storytelling can bring is invaluable. Cross-Media, also referred to as 'Trans-Media' is the process of 'Storytelling' using digital tools to bring your Story to life.

One such tool is Animoto - A plausibly free website on which you can post your photos, video, Text pages and imagery into pre-made templates and make them you own. Approachable, flexible and containing a generous amount of options for the average user, Animoto is a tool that can bring Life and experience to your story.

This is my second effort on Animoto and I can see the engagement that this tool can bring to both business and personal projects - ending in a professional, enjoyable product that creates true talk value. I LOVE IT!

Comments on Assignment B - Storify "Twitter Fiction"

Storify allows you to tell a story using your own words along with curated items from various social media platforms. I wanted to explore the topic of Twitter fiction, so I searched for the words/hashtags twitter fiction, twitter stories and microfiction.

Since my Storify article was meant to be a basic introduction to Twitter fiction as a creative writing genre, I chose social media elements that would best exemplify this concept. I added simple photos from Google and Pinterest, YouTube videos of authors discussing their Twitter fiction creative process, a tweet linking to examples of Twitter fiction, and a slide deck of Twaiku posters. I also searched for user discussions about their Twitter fiction experiences, but I couldn't find any relevant Facebook posts since its a relatively new art form.

Twitter fiction, like any literature genre, is a broad topic and difficult to encapsulate in a few sentences or examples. While my Storify captures the pithy nature of this particular fiction format, I doesn't tackle how this story writing format could impact our societal view of what defines worthwhile literature. 

Good writing requires practice and exposure to good literature. But today's students are from a generation that grazes for snippets of ideas on line and trades cryptic text messages with friends. Why read a book, when you can wait for the movie to come out? 

But ironically, as Carla Raguseo point out, “Twitter fiction can provide learners with a rich language experience in easily digestible fragments. It challenges them both as readers and as writers to attempt and explore multiple meanings and to develop academic skills.” 

Twitter fiction has the potential to incite students to write in a coherent, creative and grammatically correct manner. Some people argue that it might even be a gateway to exploring more traditional literature. However, this would be the topic for a longer academic essay.

Module 6: Cross-Platform Stories

Module 6 Cross-Platform Stories

Activities/Assignments ●      Add a comment to Module 6’s blog post with your reaction to the transmedia story examples. Have you ever read anything like these works before? How can you be sure you have read the whole narrative? Jill Walker suggests that the disunity that arises from reading such works highlights a different kind of unity – that the work unfolds at the same time as our reading. What do you think? ●      Assignment C – Animoto Video Review due at end of day June 20 th