Cross-Media Marketing - Make your Message Shine!

 From ancient cave men to present day, the charm and emotional resonance that storytelling can bring is invaluable. Cross-Media, also referred to as 'Trans-Media' is the process of 'Storytelling' using digital tools to bring your Story to life.

One such tool is Animoto - A plausibly free website on which you can post your photos, video, Text pages and imagery into pre-made templates and make them you own. Approachable, flexible and containing a generous amount of options for the average user, Animoto is a tool that can bring Life and experience to your story.

This is my second effort on Animoto and I can see the engagement that this tool can bring to both business and personal projects - ending in a professional, enjoyable product that creates true talk value. I LOVE IT!

Assignment C – Animoto Review Video

Assignment

In this course we have covered a variety of topics such as Twitterature, born digital fictions, transmedia narrative and hyptertext. Think of a topic or even a specific work that is of great interest to you. Perhaps you were drawn into the growing pains of Alice in Inanimate Alice or would like to dig deeper into documentary born digital narrative. I would like you to choose your topic and create a (free) 30 second video using Animoto. You will need to include text, images and sound. You can draw from Animoto’s offerings or find copyright free images using the Creative Commons search on Flickr.

Your finished Animoto video must be shared both via Twitter (@JessL and use our class hashtag) AND the class blog, include a link to it in the comments of the Assignment D: Animoto Review Video blog post.

You must also include a comment about another student’s Animoto video. This comment can be separate or included with your video link comment.

Due in class on June 20^th

NOTE: our eclass does not accept links so please paste a link to your assignment blog post into a word document and upload that to moodle.

What is Cross-Media Storytelling - A Storify experiment

*Google Photo - Creative Commons

If you have a computer and you have searched the web, you have unconsciously been reading and experiencing cross-media storytelling for years! Using multiple platforms such as: Twitter, Facebook, Blogs and other social media platforms, digital technology has slowly been changing the way we read, interpret and experience the world.

I undertook to explain to an average person the concept of cross-media storytelling using a multi-modal approach through the use of Storify as a visual pathway to understanding the concept, execution and reasons for the changes in our storytelling world.



Research resources chosen: I attempted to conceptualize/visualize my research using information from both experts and professionals in the media/social media/marketing fields.

Platform resources included: Twitter, Blogs, Infographics, YouTube, TedTalk and resources from our course. My Research tools: Storify medium for searches. 

•  Twitter Hashtag tracking: Used to find interesting conversations and posts about my topic matter: #Digitalstorytelling, #Transmediastorytelling #crossmedia. Although difficult at first due to a sensitive case issue with hashtag searches, I finally found a number of sources that proved fruitful and selected one that would fit the educational and entertaining experiential tone of the piece.
• Google: Used Google search in Storify by searching terms such: Digital Narrative, Cross-Media Storytelling, Trans-media and finally found some great blogs and videos that would be appropriate to the flow and information set I wanted while being visually compelling where possible. Pictures - I used Google to search for creative commons pictures.
•  Links - I also attached Hyperlinks where I wished to provide an outsource to the information and finally provide a link to my Twitter site for following with a call to action to conclude.

Storify Experience- The platform has been purchased and therefor has changed a great deal in the last few months and has taken away some of the customization options previously offered. I certainly found it a lot more cumbersome to work with than previous projects. I certainly think that the topic could easily expand into a paper and the possible inclusions are endless.