When I read this article, the words that stood out for me in alphabetic order were: audience, cross-platform, experience, story, storytelling, transmedia. According to Wordle, the key words in order of importance are: story, audience, experiences, building, cross-platform and architecture. It's interesting that the word transmedia is so unimportant in the Wordle because it stood out prominently for me when I read the article.
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