Cross-Media Marketing - Make your Message Shine!

 From ancient cave men to present day, the charm and emotional resonance that storytelling can bring is invaluable. Cross-Media, also referred to as 'Trans-Media' is the process of 'Storytelling' using digital tools to bring your Story to life.

One such tool is Animoto - A plausibly free website on which you can post your photos, video, Text pages and imagery into pre-made templates and make them you own. Approachable, flexible and containing a generous amount of options for the average user, Animoto is a tool that can bring Life and experience to your story.

This is my second effort on Animoto and I can see the engagement that this tool can bring to both business and personal projects - ending in a professional, enjoyable product that creates true talk value. I LOVE IT!

How to Visually 'Rock' your keywords with Wordle - Cross Digital Storytelling

I felt that the word cloud for this article was accurate and with the exception that I did not identify Weiler and would disagree with not including 'Content Creation' or 'Transmedia'. It is vital to build stories that cause feeling and resonance which will thereby create an experience that last when reading your work.

Wordle Clouds in the Sky

I found that using Wordle to create a story cloud reflected similar points to my own notes. 

Words like story, building, cross-platform, engagement, and experience are all words that I noted as important or key words. The Wordle highlights story and audience as focus words- I think I would have added engagement due to the importance of the audience in transmedia. As the article states, there are two main parts to transmedia and the targeted audience engagement can make or break a work of digital storytelling.  

This application would be a great addition to creating an academic paper or an essay draft when reviewing multiple works. I do find, as an avid note taker myself, I enjoy writing down sentences such as "cohesive audience experience" as the whole sentence allows for more of a direct definition of the important points. I also notes the authors point about being two parts, as transmedia is not only about a creative storyline, but also about a multiple platform experience and how this experience interacts with the audience. 

I also enjoyed the term "audience architect." I believe this term applies to all users and creators of content for social media. Not only is it important to have great content, the content must be applicable to the audience it is being showcased to. 

- Samantha 

What is Cross-Media Storytelling - A Storify experiment

*Google Photo - Creative Commons

If you have a computer and you have searched the web, you have unconsciously been reading and experiencing cross-media storytelling for years! Using multiple platforms such as: Twitter, Facebook, Blogs and other social media platforms, digital technology has slowly been changing the way we read, interpret and experience the world.

I undertook to explain to an average person the concept of cross-media storytelling using a multi-modal approach through the use of Storify as a visual pathway to understanding the concept, execution and reasons for the changes in our storytelling world.



Research resources chosen: I attempted to conceptualize/visualize my research using information from both experts and professionals in the media/social media/marketing fields.

Platform resources included: Twitter, Blogs, Infographics, YouTube, TedTalk and resources from our course. My Research tools: Storify medium for searches. 

•  Twitter Hashtag tracking: Used to find interesting conversations and posts about my topic matter: #Digitalstorytelling, #Transmediastorytelling #crossmedia. Although difficult at first due to a sensitive case issue with hashtag searches, I finally found a number of sources that proved fruitful and selected one that would fit the educational and entertaining experiential tone of the piece.
• Google: Used Google search in Storify by searching terms such: Digital Narrative, Cross-Media Storytelling, Trans-media and finally found some great blogs and videos that would be appropriate to the flow and information set I wanted while being visually compelling where possible. Pictures - I used Google to search for creative commons pictures.
•  Links - I also attached Hyperlinks where I wished to provide an outsource to the information and finally provide a link to my Twitter site for following with a call to action to conclude.

Storify Experience- The platform has been purchased and therefor has changed a great deal in the last few months and has taken away some of the customization options previously offered. I certainly found it a lot more cumbersome to work with than previous projects. I certainly think that the topic could easily expand into a paper and the possible inclusions are endless.

The Power of Visual Storytelling

New visual storytelling site highlights how to engage your audience via The Next Web

NewsCred, the visual content marketing and syndication service, today launched a new microsite called The Power of Visual Storytelling, in conjunction with its partner Getty Images, the stock photo agency.

The site, and its accompanying free 34-page White Paper of the same name, provide advice and examples for marketers tasked with selecting imagery for various campaigns. Said Erika Velazquez, NewsCred’s brand marketing and communications manager on the NewsCred blog, “The project that we launched today with Getty Images is pretty meta: a piece of visual content that explains the power of visual content, and how to get it right.”


New visual storytelling site highlights how to engage your audience The site outlines four basic principles of visual storytelling:

Authenticity: Real, candid moments and emotions from everyday life.

Sensory: Visuals that highlight details and imperfections as well as overall scenes.

Archetype: Projecting “aspirational” audience personas that concentrate on interpersonal connection rather than demographics.

Relevancy: Delivering localized content in real time.


NewsCred pulled together some essential guidelines its says are critical to the visual creative process and packaged them into a free, downloadable White Paper that offers details, examples, statistics and conclusions.