Cross-platform storytelling includes building a cohesive cross-platform audience experience.
Wordle's interpretation focused on the following words: cross-platform, audience, story, building, experience.
My initial reaction to the article's content determined that storytelling in the new media age now requires the expertise of an audience architect. Platforms now need to be intertwined and an story architect contribution will assist with those goals.
My keywords included story architecture, audience architect, and design - all critical to engaging the audience and successful storytelling.
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