Friday 20 June 2014

Wordle - Storytelling Across Platforms

While I understand the rationale for why the words "story," "audience" and "experiences" are the words most predominantly displayed in the Wordle, I am surprised that the word "architect" was not included as a larger "priority-word" in the Wordle automatically created through Wordle.com. As I took notes, I could not help but see the correlation between cross-platform storytelling and architecture; the two are very closely related.

Furthermore, successful storytelling can be measured by audiences' response - as Hoefs notes, it "engages, moves and builds" and "involves, inspires and moves" them. As this is the whole point of storytelling successfully across platforms, I think the Wordle is woefully lacking summarizing the whole point of the article and of storytelling in this manner.

In that regard, it might be more productive creating one's own Wordle, rather than depending on an automatic one such as this...

Wordle: Wordle Exercise - RZ

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