Multi-Modalities = greater story comprehension

Multi-Modalities provide different instructional media opportunities for the benefit of multiple learning styles. Whether the viewer best learns through audio, visual or text does not matter. The same basic story elements are repeated across modalities.

Multimodality - Tie it together

Using Twitter - Alternative Medicine

Using Twitter to Market an Alternative Medicine Practice - Storify Elements

1. I used a few different approaches to find the Storify elements.  I searched Twitter, YouTube, Flickr specifically on Storify.  I also used google searches and copied the urls to the hyperlink drop down box in Storify.
Through trial and error, I searched keywords, hashtags and simply visited some websites I had previously viewed. Keywords: marketing, alternative medicine, social media tools, holistic, analytics

2.  To determine which elements to use, I intentionally showed a variety of social media platforms to illustrate a tool that perhaps the reader was familiar with.  I also wanted to show how the platforms can all be supported with Twitter use.

3.  This post doesn't give the full picture but provides some basics on the use of Twitter.  It's intention is to show Alternative Medicine Practitioners how they may make use of the tool.  The links and samples are applicable to their industry and provide some real samples.

4.  The Storify would be a starting point for a longer academic essay.  It provides an outline in which additional text could be added to further illustrate and explain concepts.  This topic relies on other posts and activities which already exist on the web therefore it lends itself to using Storify.  
If the "story" relied on information that I was organically creating myself, I would not use Storify.  

The Power of Visual Storytelling

New visual storytelling site highlights how to engage your audience via The Next Web

NewsCred, the visual content marketing and syndication service, today launched a new microsite called The Power of Visual Storytelling, in conjunction with its partner Getty Images, the stock photo agency.

The site, and its accompanying free 34-page White Paper of the same name, provide advice and examples for marketers tasked with selecting imagery for various campaigns. Said Erika Velazquez, NewsCred’s brand marketing and communications manager on the NewsCred blog, “The project that we launched today with Getty Images is pretty meta: a piece of visual content that explains the power of visual content, and how to get it right.”


New visual storytelling site highlights how to engage your audience The site outlines four basic principles of visual storytelling:

Authenticity: Real, candid moments and emotions from everyday life.

Sensory: Visuals that highlight details and imperfections as well as overall scenes.

Archetype: Projecting “aspirational” audience personas that concentrate on interpersonal connection rather than demographics.

Relevancy: Delivering localized content in real time.


NewsCred pulled together some essential guidelines its says are critical to the visual creative process and packaged them into a free, downloadable White Paper that offers details, examples, statistics and conclusions.